Over time, you’ll gather data that helps you determine which of your keywords are most successful, and which ones need more work -- but how do you pick the right initial set of keywords? Having a sitemap for your website plays a crucial role in SEO. It helps Google easily crawl your pages and index your website. Successful SEO requires a thorough understanding of the business itself. Any business with a bonafide brick-and-mortar location is eligible for a Google My Business listing at that location. For businesses with two or more locations, each location would be eligible for a distinct GMB listing.

Write with your audience’s questions in mind

By properly using HTML tags, on-page linking, and internal backlinking, you can streamline your site to best serve your customers. By creating relevant content that guides users through the marketing funnel, you can improve sales and generate more interest in your brand. If you make surepeople want to visit your site, have great calls-to-action and prepare for mobile, you’re already on your way to a well-optimized website, the holistic way! The quality of the content is vastly important to SEO. How well-written is it? Is it riddled with spelling and grammatical errors or is it error-free? What factors do you need to bear in mind? Does keyword usage still apply?

Understanding Your Audience and Finding Your Niche

SEO doesn’t have to be hard or require an expert team to get results. If you’ve got a process and a structure, you can rank your content in search engines quite quickly. While uncovering and fixing technical issues has always been an important part of SEO, in the wake of Panda and Penguin, technical SEO has moved closer to the forefront. SEO is important whether you’re a seasoned ecommerce veteran or just starting to sell online. Optimizing your site will be a continuous process, as search engines are constantly surveying the internet to index and rank pages. Though buying links may be a good marketing strategy, Google is on the lookout and cautions webmasters against attempting to manipulate the system.

Auditing Existing Content

Make sure that all of your web pages can be indexed by search engines - make sure that they all have at least one link from somewhere on your site. Sites that aren’t optimized for user intent and mobile SEO will fail. Automatic redirects and rewrites help search engines understand when you've made changes or moved pages on your site. According to Gaz Hall, a UK SEO Consultant : "Effective content curation, better accessibility practices and proper information architecture are all key components for strong SEO."

Maximize Organic CTR

Get reputable websites to link to you. You can achieve this by gaining a good following and reputation among your customers. Keyword stuffing, hiding keywords in a very small font or a color that blends with the background, and paying for incoming links are all tactics that Google considers to be spam, and your website’s search traffic will be negatively affected if you’re caught doing any of them. An SEO writer must take the time to understand who your audience is, what is important to them, and what content would be useful and meaningful to them. SEO is marketing. It’s important that it be presented and treated as such, no matter how important a technical foundation is to the discipline.