SEO

Always keep the restrictions of the small screen in mind when creating or editing content. Don’t use too many long sentences, keep your paragraphs around four sentences and use many stops like lists and headings to break up your text. Canonicalizing URLs is a very important aspect of Search Engine Optimization but also of Social Media Marketing. The search engines analyze the reading level of the web page. One popular formula for doing this is the Flesch-Kincaid Grade Level Readability Formula, which considers things like the average word length and the number of words in a sentence to determine the level of education needed to be able to understand the sentence. Gut, brain, intuition, emotional intelligence, whatever you want to call it, humans can’t be beat for determining relevance.

Headings and SEO

On average, the higher up page 1 the result is, the greater the number of linking domains that the webpage has. Make sure you have clean, short, descriptive URLs. Descriptive means keyword-rich but not keyword-stuffed. Natural, relevant links to your site from reputable websites is what takes you to the top of Google. There are many ways to go about getting your site linked. One of the biggest challenges websites face today when trying to bring in and retain customers is the user experience on the site.

Identify and Track Your Best Prospects

Creating evergreen content is as simple as staying away from topics that no one will care about in the foreseeable future, and focusing on keyword research. It’s a common misconception that the internet is the ultimate learning environment. Yes, you can find everything you need, for free, but the information you end up with is not always trustworthy. It’s scattered, often outdated and sometimes contradictory. I would pursue the more relevant linking opportunity because the domain still likely has some authority and by having relevancy, you increase the chance of driving targeted traffic to your site. Integrate selected keywords into your website source code and existing content on designated pages.

Build a mobile-friendly site

In link analysis, search engines measure who is linking to a site or page and what they are saying about that site/page. Wouldn’t it be cool if you could find out exactly which keywords your competitors are ranking for AND how much search traffic those keywords are bringing in? All backlinks are not created equal - make sure your websites inbound links are from trusted, relevant sources and avoid junk or spam citations. According to SEO Consultant, Gaz Hall: "Although lead generation via the Web is less direct than an ecommerce transaction, it is arguably just as valuable and important for building customers, revenue, and long-term value."

SEO Makes Dollars & Sense

Google recognizes that a site might have two versions on the same page (web version and printer friendly version), and this duplicate content is actually meant to make for a better user-experience, and not trick the search engines. Search engines scan tags and categories to identify what products, blog posts, or gallery images are about. Adding tags and categories that accurately describe the item could help it appear in search results. To understand SEO, you need to understand search engines. A search engine is a piece of software that crawls the internet and indexes its pages in order to provide the best website recommendations based on a user's search query. And they use complex, ever-changing algorithms to do that. If you are writing a blog for a brand-new website that has no authority, chances are that nobody will find this on Google. It is the equivalent of writing a great book but it’s not in any bookstores, so people can’t find it and therefore can’t read it.

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