SEO

SEO practitioners, before deploying any given tactic, will ask first, “Will this increase my rank in the SERPs?” And if the answer appears to be yes, then the tactic is executed. We know consumers want personal interactions with brands, but they also want them in real time I think one of the great SEO myths is every site should have a blog. I have seen sites invest in filling passionless blogs with content to feed the SEO machine. Building backlinks is not enough. You also have to monitor every link your website is earning. Not knowing who links to you or when links are being removed can cost you a lot of traffic.

SEO for Raw Traffic

The Google algorithm incorporates hundreds, if not thousands, of signals when determining where pages rank for a search. Knowing which factors carry the most weight and optimizing accordingly can be the difference between success and failure. If a given site targets users in a particular location, webmasters can provide Google with information that will help determine how that site appears in its country-specific search results, and also improve Google search results for geographic queries. Keyword research is an entire sub-discipline within SEO and it’s easy to go down a rabbit hole. For those who can’t find any good place to apply a keyword or phrase, using them in the links built to other websites will help them to stand out for readers.

Quality over Quantity

Sometimes, your blog simply doesn’t get the attention and the traffic you want it to get. If neither your ranking nor your SEO has changed, you probably just need to put in a little bit of effort Remember that your success in SEO is directly proportional to the amount of effort you exert. Search is the #1 driver of traffic to content sites, beating social media by more than 300% This methodology has been very successful at improving overall whole page relevance while still being adaptable to new sorts of answers.

Universal Search/Blended Search

Bing has a partnership with Facebook that allows it to access data on user behavior on Facebook and use that to influence rankings and the presentation of its search results. Google is far more capable of deciphering user intent and generating results that meet a user’s needs, rather than relying on one-to-one keyword matching. I have seen my share of websites where the owner told me that conversion was low or that nobody filled out their contact form. But the owner had no idea how many people got to his/her website. No idea what the main landing pages or exit pages were. According to Gaz Hall, a UK SEO Consultant : "Have you ever monitored the viewing pattern of people visiting your website? This is the pattern in which people view, in this case, websites."

What search engines cannot see

Don’t stuff content with keywords – it’s just awful to read. Yes, you’ll probably boost rankings for a short time, until Google blacklists you, and in the interim once you do get a potential customer on your site, they’ll click off within seconds. People buy from people – be natural, be engaging, be human. The semantic analysis of a link’s value does go deeper than just the anchor text Google likes to pretend that great content, and great websites, will naturally acquire links. But for 99.999% of businesses, that’s terrible advice. Every site-owner needs to gather links and local business owners would probably benefit even more for good links.
Desktop Site