SEO

Search Engine Optimisation tips

Do not even expect to be on the first page of the Google if you believe in the theory that link building is an outdated concept. Google started penalizing mobile unfriendly sites in 2015. And they’re likely crack down even more in the future. If you want to make your site mobile-friendly, I recommend Responsive Design. Anyone with a site that provides useful content and has the right network can now drive organic traffic. Your website’s health will not only impact your SEO results but will also have a hand in how well you’re able to convert your traffic.

SEO: Short page titles?

If your page title is too long (currently 400 to 600 pixels), it will get cut off in Google. You don’t want potential visitors to be unable to read the full title in the SERPs. Text without headings is terrible to read. Headings and subheadings are the most important anchor points a reader has in the text. People tend to read those more carefully and use headings to determine what a text is about. Copywriters with search-engine optimization (SEO) expertise can craft reader-friendly content that still follows a formula proven to increase website traffic. Research other business websites and encourage them to link to your site. Joint ventures are a good way to exchange links and benefit each other’s business as well.

Mobile SEO

Mobile does not necessarily mean on the go. Studies find that people often grab the nearest device to look something up and in most cases that’s their smartphone. When you delete one or more posts or pages from your site, there’s often collateral damage. Get contextual links to your site that’ll boost your organic performance on search engines. Google already gives ranking boosts to sites on a secure protocol (https vs. http) and this emphasis on security will only grow as time passes.

Target keywords

The prospect of Google penalties strikes fear into the hearts of most webmasters -- or at least the ones who don’t fully understand them. Cloaking is when you present different content or URLs to your visitors than you do to the search engines. Along those lines, a “sneaky” redirect is when site owners “embed a link in JavaScript that redirects the user to a different page with the intent to show the user a different page than the search engine sees… By incorporating backlinks to reputable sources and optimizing your internal links, you can quickly raise your website’s domain authority from the teens to the forties or so. Gaz Hall, an SEO Expert from the UK, said: "While you want your sentences and paragraphs to be short, your overall content can be as long as you fancy – in-depth content is a big indicator of quality."

Stay Alerted to Your Competitors’ Backlinks and Mentions

Now's the time for any local business to raise its game. The most fundamental objective of any SEO project should be to drive the bottom line. For a business, this means delivering more revenue with favorable ROI. The functionality of your site should not surprise site visitors or interfere with a user’s ability to navigate. The average top-ten ranking is two or more years old and the average age for the pages in the number one position is roughly three years old.


If you have too many keywords stuffed into your domain, this can be viewed as a spammy tactic that Google can pick up on. In the current fastpaced world, more and more people depend upon the internet and mobile applications for getting their day to day chores done efficiently. Keyword density (SEO) is the percentage (%) of times a keyword or key phrase appears on a web page in comparison with the total number of words on the page. There's a lot of misinformation online when it comes to SEO. It seems that over the past few years, everyone has become an 'SEO expert'.

Talk to your customers

Links with longevity suggests that your site is an established voice for whatever topic it covers. Ranking organically in search for product keywords should be an ecommerce stores end goal because this brings a consistent passive stream of targeted traffic to your website. SEO is alive and well, and its just as powerful as it ever was. Google has stated on the record that page loading speed is an SEO ranking signal. You can boost your site speed by using a CDN, compressing images, and switching to faster hosting.

Be clear, truthful and accurate

Using structured data, you can serve Google your address details in the most convenient way. Each algorithm change brings the search engine closer to its intended purpose. It’s getting harder and harder to “game the system” with exploitive linkbuilding strategies and blackhat SEO. Is the page load time excessive? Too long a load time may slow down crawling and indexing of the site. Google will show less information in the search results on mobile than on a desktop. Your meta descriptions and your titles will be truncated if you made them too long. Thinks about that when you optimize your posts and pages.

Be Mobile Friendly

In most cases, it's not the technical issues themselves that are hurting your SEO efforts, but the results that are caused by the errors they create. The search engines tend to give pages with longer, more in-depth content a higher placement on SERPs. A fast website keeps the attention of site visitors and encourages them to browse the content; a page that loads slowly will often drive users away - perhaps toward your competitors. Gaz Hall, a UK based SEO Specialist, commented: "A great and fast way to convey your goal is by using headlines and taglines."

Powerful Title — But Avoid Clickbait

SEO has matured. It is a serious business, and most brands invest a lot of time and effort into it. Google has no problem telling you what you need to do to compete for their top ranking spots, just read their guide and do your best to follow through with their recommendations. Any link to another part of the same site is called an internal link. As well as links you'd expect to find (within a site menu bar, for example) you can also create internal links by linking to past posts within newer ones. Many people still think that having a high volume of crawlable and indexable pages is *always* better.

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