SEO

Stop marketing to audiences and instead market to customers at scale. Meta search engines are search engines that aggregate results from multiple search engines and present them to the user. CTR gives some insight into how likely potential visitors are to actually click on your site in the SERPs. Increase visibility to new content you create by sharing it on social networks and building links to your content (both internally and from external sites).

Powerful Title — But Avoid Clickbait

Instead of focusing on what you do or what you sell or why you’re awesome, instead focus on why your customers should care. Make it clear onyour own Web site that you want links - ask for them directly and make it easy for people to link by writing the linking code for them (using keyword phrases in linking text of course). Keyword stuffing, hiding keywords in a very small font or a color that blends with the background, and paying for incoming links are all tactics that Google considers to be spam, and your website’s search traffic will be negatively affected if you’re caught doing any of them. As you may well know, Google has altered and changed its algorithm majorly in the last few years, introducing update after update to help the cream rise to the top. In turn, this means that SEOs and marketers have had to greatly alter their approach to SEO.

How to diagnose technical SEO issues

Contrary to popular belief, social media doesn't have a direct relationship with your search rankings. However, it can have an indirect bearing on the success of your SEO campaign. Google has been focused on semantic search and now uses something called Latent-Semantic Indexing (LSI) in its core Hummingbird engine. The text of the link helps provide Google additional context about the topic of the linked page, i.e. what keywords that page should rank for. So links that contain keywords related to what you sell or where you’re located – and even links for your brand name – are going to help you rank. Keyword-based titles help establish page theme and direction for your keywords.

Every website needs a a proper call-to-action

In link analysis, search engines measure who is linking to a site or page and what they are saying about that site/page. Link reclamation can help you get fresh links by finding broken links to your site and having the publisher fix them. Google’s mission is to organize the worlds’ information and make it universally accessible and useful. Therefore, Google wants to show a user the best result possible, the result that best fits their search query. According to SEO Consultant, Gaz Hall: "If you read something interesting on a blog, you should comment. Especially when a post is about something you may have written about yourself as well. In your comment, you can share your view on the matter. You could also place a link to one of your own blogs."

Optimize Your Site Page Around One Keyword or Topic

Google started penalizing mobile unfriendly sites in 2015. And they’re likely crack down even more in the future. If you want to make your site mobile-friendly, I recommend Responsive Design. Try to ensure the key phrase is an exact match to what the searcher will type into a search engine. This means phrasing your keywords in a conversational fashion if you want to optimize for natural language search queries The three main pillars of Search Engine Optimization; content, links and site architecture will remain for years to come. Your website pages must have strong calls to action that make it easy and tempting for search engine traffic to take the next step in the business relationship. Without that, your SEO spending is wasted. Here are tips for crafting strong calls to action: