SEO

Whenever I speak to people about SEO, the number one question that I get asked is, “What’s the most important factor to rank number one in Google?” Because Google likes sites that link out to good quality content, publishing your own curated content can be a very smart move. A major consideration when creating internal backlinks is how you link different assets together. SEO-friendly content writing is not just about pandering to your audience with content that is splattered with keywords.

It’s a win-win SEO strategy!

Webpages with their target keyword in their URL tend to rank higher in Google than those that didn’t. It is recommended to take a holistic approach to SEO and consider all factors. The days of being able to manipulate one or two isolated metrics are gone. It’s important to have breadcrumbs on your website. They show users how a page fits into the structure of a site, and allow search engines to determine the site’s structure. The content on your site should be organized in a logical way. This is not only good for SEO, it also helps visitors on your site find other related content easily.

Avoidance of unnecessary subdomains

The other point that has become increasingly important is that relevant anchor text should be used in links. This applies not just to external links pointing into your site, but internal linkages throughout your Web site. Speed is a ranking factor for desktop and a very important usability factor for mobile. Google is very serious about page loading times on mobile and that’s why they have introduced and pushing for the implementation of accelerated mobile pages. On regular pages and posts, Google will most probably grab a piece of related content, including the keyword used in the search query. That makes a lot of sense for news sites, for example. Still, I recommend adding a meta description to all your important pages. When it comes to choosing keywords, it’s important that they are not too specific or too broad.

Make Sure People Still Search for the Topic

Every site-owner needs to gather links and local business owners would probably benefit even more for good links. Real SEO is all about helping Google understand the content of your website. It’s about steering, guiding and assisting Google. Not manipulating it. Expect increased conversions, particularly those from visitors who arrived via organic search. According to Gaz Hall, a UK SEO Consultant : "In addition to storing the content of each page, Google also stores how its crawlers arrived on the page. In other words, it remembers the pages and websites that were linking to it. A link from one site to another is like a vote or endorsement for the credibility of the second website."

Finding Backlink Opportunities

One of the main reasons a business professional might reject investing in SEO is because it seems to be highly dependent on the behavior of a search engine; they have no control over If you have covered the technical issues of a new website, you’ll have properly prepared your site for all the great content you’ll be adding. Especially for local or small businesses, determining your niche is very important. When you know your niche, you can emphasize what makes your products or brand unique, therefore improving your odds to rank well for them. Include any keywords you want to rank for in the title tag. The closer to the start of the tag the keyword is, the more likely that your page will rank for that keyword