SEO

A picture can be worth a thousand words, they say. Well, when it comes to online marketing, a single image can be worth a thousand links! Numerous studies have documented that page one rankings are often in the 2,000+ word length and higher. Keep your sentences and paragraphs short, and break them up with line breaks (white space makes much for a much nicer reading experience on mobile) and subheadings Search engine optimization should be a part of a website for its lifetime, continuously improving its ability to make a brand (and its content) be more visible and to create a better experience for users.

Generate keyword ideas

Keyword research must be updated periodically: Search terms fall out of disfavor as language changes, a company introduces new products and services, and so on. Dramatic growth in the interaction between offline and online marketing necessitates investment by organizations of all kinds in a successful search strategy. Understanding and recognizing how PageRank flows can make a difference in your SEO campaigns. The difference in many cases will be small, but in a competitive environment, every advantage counts. Search engines display page titles in their search results. In addition, search engines use page titles in order to recognize what information the website contains.

Optimize your content around a topic, not around a single keyword

There are plenty of rabbit holes to fall into when it comes to Google algorithm updates. Speed is a ranking factor for desktop and a very important usability factor for mobile. Google is very serious about page loading times on mobile and that’s why they have introduced and pushing for the implementation of accelerated mobile pages. It helps the search engines quickly determine what the page is about. Link reclamation can help you get fresh links by finding broken links to your site and having the publisher fix them.

Losing Focus on Information Content

Social media platforms have all but taken over, and when it comes to SEO, they are a huge part of the strategy for any campaign. Links are integral for connecting each piece of content, ultimately leading to a potential sale. Google recognizes that a site might have two versions on the same page (web version and printer friendly version), and this duplicate content is actually meant to make for a better user-experience, and not trick the search engines. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "ou can optimize the entire technical side of your site and still find it lost on page two or more in Google. SEO isn’t a trick. It isn’t something your web developer can do for you."

Every website needs a a proper call-to-action

One of the main reasons a business professional might reject investing in SEO is because it seems to be highly dependent on the behavior of a search engine; they have no control over Make sure that your web page URLs are SEO friendly, use mod re-write for Linux and Apahche hosting or use IIS redirect for Windows. Ideally make it so that the URLs describe your content. Google can’t depend on social media signals from platforms it doesn’t own and that are run by competitors like Facebook. When SEO isn’t done right it can be the cause of wasted time, money and a lot of frustration for many businesses. They might be ranking well for some keywords, but those keywords aren’t actually bringing in qualified traffic, leads or buyers.